Have you ever wondered what are the wardrobe essentials? The second episode of “The Fashion Show” on disalata.com talks about the most important items in your wardrobe, where to find them in Egypt, how to style them in different looks and how to take the looks from day to night.  With many tips throughout this show is informative and a great start to the show that will become Egypt’s fashion guide!

We would like to shout out a special thanks to all stores that lent us merchandise that made this episode possible!  Thanks to H&M, Karen Millen, French Connection, Max & Co., Burberry, Charles & Keith, Nuniz and Beymen.  

 

Egypt’s first online retailer, Style-treasure.com, is hosting its first exhibition this Saturday, for one day only, at Sofitel Gezira.  The exhibition will feature brand new collections from the pan Arab designers stocked on the online portal.  Not only will local designers be present but also designers will be flying in from Jordan, Beirut and Dubai.  To top it all off, Yousra the Egyptian actress, will be opening the exhibition for all you fans out there!

The exhibition will not only have a free gift wrapping corner for all your Mother’s Day gift purchases but will also offer giveaways for those who spend more than LE 2,000. 

Here are some pictures of what you may find around the exhibition! I am sad I won’t be there but enjoy and shop lots!

Location: Sofitel Gezira

Hours: 12 pm til 9 pm

Amina K.’s SS12 launch event was yesterday and here is my review.  I loved that the venue was laid back and not an uptight runway with annoying bleacher like seats.  The tables were decorated with threads found throughout the theme of the collection campaign, which I fell in love with when I first saw it in January.  The back wall at Left Bank was taken over by the designer for a mini shop ‘n shop. 

The collection was colorful with lots of floral prints and newly introduced silhouettes.  Most of the slouchy jersey was accented by gold woven cotton trims. My favorites have to be the multi-layered shirts and the flirty blouses. You can never not notice the ease and flexibility of the Amina K. brand and her clothing.  Overall, one of her best collections yet! 

Below are the pics of the event. Mabrouk Amina!!

The talented Amina K. is launching her Spring/Summer 2012 collection this coming Monday, the 12th of March, at Left Bank.  The collection titled “Connecting threads” is inspired by the fascinating, multi-cultural world we live in today; translating into multi layered clothing and designs.  As in every Amina K. collection, her love of matching unconventional prints, colors, styles and fabrics is apparent. 

Throughout the collection you will find new silhouettes with an elegant yet trendy look combining soft chiffon or slouchy jersey with stiffer fabrics such as woven cottons and linen in a balance of colors such as petrol and magenta, light shades of green and peach with bright blues and reds. 

One of our favorite items of the collection are the Multi Layered Shirts, which were inspired by a deconstructed shirt project Amina worked on when studying fashion in university.  After playing around and combining two shirts into one, the end result is a piece that can be worn in endless ways.  While this collection is a more modernized one for Amina K. she still manages to remain true to her identity, maintaining an ethnic look with Egyptian rug materials mixed with floral and color washed printed chiffon. 

At the event you will be able to view the full collection during the fashion show, which starts at 8 P.M. and buy the newest items at her shop in shop. 

We will be there covering the event so make sure to come say Hi! See you there. 

PS.  Here is an exclusive Sneak Peek of the collection 

I don’t know if you have already heard but I have become a part of a video magazine called disalata.com that just launched its website!  Today, disalata.com will be starting with 8 kickoff shows hosted by 8 different presenters covering a variety of topics, including me, covering fashion in Egypt of course. 

“The Fashion Show”, my show on disalata.com, will be the ultimate guide to your shopping experience in Egypt.  With smart tips on how to shop in style on a budget, behind the scenes with Egypt’s up & coming designers, full coverage of fashion events around Egypt and all the fashion knowledge you can take in, “the Fashion Show” will be your go to fashion video source. 

Just like this blog, to keep in Egypt’s fashion loop, tune into “The Fashion Show” every other Saturday, right here and on disalata.com.

Below is our first episode covering Cairo’s Fashion Nights featuring me and our guest presenter, Mostafa Tonbol, designer of Bourjwah.  Let me know what you think! 

Last week, I went to visit my great friend and amazing designer, Dina Said of Nana’s Closet, after two months of being too ‘busy’.  To my surprise and extreme excitement, she created a brand new workspace that I had to share with you. 

While sitting on her old bed discussing her latest designs or the random fashion inspirations we come across will always remain to hold great memories, we now have a new place for our au courant memories.  The soft and simple space is white, a blank palette with no distractions.  Keeping it smooth and clean helps the impressive clothes the designer creates speak for themselves.  The little details all over the space read Dina Said and Nana’s Closet, from the trunk from Mexico turned into a table to her grandmother’s vintage water flask.  Now I know where I want to spend my days off.

Congratulations Dina!!!

To get in touch with the designer, email Dina at info@nanascloseteg.com.

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