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So remember how I told you I fould a lot of stuff on my last visit to Pull & Bear.  I have decided to share with you my new itemsover the coming few weeks, styled in 10 different looks.

Here are the pictures of the items but you have to keep coming back over the next couple of weeks to see the outfits I came up with.  See you soon! 

 
 
 
 
 
 
Store Locations: Pull & Bear City Stars, 34 Jazeeret el Arab Mohandeseen

The brand whose mission is to dress people who have a casual dress sense, shun stereotypes and who value comfort and style above all, Pull and Bear, has launched their Autumn Winter 13/14 collection.  Pull and Bear is always evolving the latest trends to meet their customers’ needs at affordable prices and they have done a great job at it this winter. 
 

Their collection, which mixes sport with trendy fashion, is depicted perfectly in the campaign video.  The video was filmed in London’s old German Gymnasium with models mingling with professional gymnasts to a soundtrack by the Antlers, an indie group from Brooklyn.  Watch the video below and be inspired.
 

 
The woman’s collection is an interesting mix of sport chic fashion with punk rock prints and Byzantine influences.  The red classic tartan checked pants, reborn from the 1990’s grunge movement, are one of my favorite pieces of the collection.  Tartan isn’t the only print featured in the collection; you’ll also find a mix of black and red floral prints or black and gold baroque inspired ones.  The sports elements of the collection combine fabrics such as neoprene with cocooning shapes for a deluxe sporty look. 

 

For all you men out there, you’ll also find the latest fall trends in the men’s collection at Pull & Bear.  I know how important a pair of jeans is for a guy. At Pull & Bear you’ll find many choices of denim blues, finishes and treatments to find your perfect pair of jeans.  The collection also features items with motor hall ‘90s grunge inspirations and life in the mountains with outdoor activity influences.  From moleskin leather biker jackets to jacquard knitwear or quilted parkas, this fall’s winter wardrobe is covered. 

 
My conclusion is that, guy or girl, you are sure to come out of the Pull & Bear store with a bunch of trendy and comfy AW13/14 purchases.  I sure did!
 
Store Locations: Pull & Bear City Stars, 34 Jazeeret el Arab Mohandeseen

Yesterday I passed by the Amina K. SS13 collection launch in Zamalek and I was impressed.  As soon as you spot the location you’ll find an array of colorful clay pots (2olal) welcoming you to the cute Zamalek nook.  Then you find yourself walking through a zen-like cobblestone passageway to enter the wovenshreds boutique.  The boutique itself was well thought out with the first room displaying the stunning turquoise woven bamboo wall with a mannequin sporting a floral & colorblock look, another wall with pictures of SS13 lookbook modeled by Tara Emad and the final wall displaying the colorful woven clutches.  Then the racks of clothing begin…

 

The clothes themselves are comfy, cool and classic Amina K.  You’ll find many comfy pants, jumpsuits and maxi dresses in different silhouettes and prints coming in cotton and linen with woven accents.  The cool pieces have to be the biker vests and jackets with a woven back, which can be worn either zipped up or open for a more comfy and loose look.  The classic Amina K.’s are the many shirt and cardigan options whether colorblocked or floral coming in popping colors. 

 Here are the pics I took to share with you!

 

These are my favorite looks from the SS13 lookbook.

 

Today is the last day to check out the Boutique experience in Zamalek.  You have til 9PM and I say it is worth the trip.  

Location: 5 Sheikh el Marsafy Street, Ground Floor, Zamalek

 

Alex & Ani, the brand that has taken America and the world by a storm, has come to Cairo at EGO & Beymen and I need to tell you all about it! Made in America with Love by Carolyn Rafaelian, the brand tells an interesting story that will make you want to own every piece, as it has done with many celebrities like Sandra Bullock, Demi Lavato, Miley Cyrus, Katherine McPhee and Selena Gomez. 

 

Named after Carolyn’s two daughters, the designer who comes from a family of jewelers wanted to support jewelry production in America while at the same time providing her clients with a way to express their individuality in an organic and spiritual way. 

 

Alex & Ani is an eco-friendly jewelry brand focused on enlightening the mind and spreading positive energy.  Each item uses an ancient symbol with three spiritual messages to live by which celebrates your unique essence.  It is all about you, what is the feeling you want to evoke today?  What is message you are sending out to the world today?  

 

The brand’s signature piece is an expandable bangle made from recyclable metals using a patented original technology that replaces traditional clasps with a sliding mechanism.  You get to pick the symbol that relates to you the most with choices like the good luck clover, a peace sign, the eye of Horus, the fleur de lis and many more.  Among my personal favorites are the om charm, which represents creations, oneness and truth, the today is an opportunity charm because I believe we all should take each day as an opportunity, and the endless knot charm which represents the interweaving and every-changing spiritual path.  I'll be stacking those three up for sure! 

 

But the brand isn’t just about the stacked up expandable bangles; it has many different items & collections.  They offer necklaces & rings with the same charm concept and earrings different colored stones based on the seven chakras.  They also have a vintage collection inspired by the revolutionary ideas of the sixties encouraging an eccentric way of thinking. 

 
 

With Valentine’s Day and Mother’s Day coming up these items are the perfect gift.  You get to give your loved one a beautiful very wearable piece of jewelry and at the same time send them a loving message with the message card that accompanies each piece.

 

The “Cupid's Heart” Charm Bangle is the perfect V-Day Gift.

The first piece I will buy!

 

Click HERE to follow their FB Page.


Locations:

EGO 46'A El-Orouba Street, Heliopolis., Cairo, Egypt

Beymen Cairo at the Four Seasons Nile Plaza

 

I passed by Amuse today to check out their sale and I must say, it was impressive.  The sale is MASSIVE! You'll find items from previous collections up to 90% off and you'll even find discounts on the Fall 2012 collection.  With lots to choose from like OTT for the print lovers, Lovers-N-Friends for the sequin fans, and Mess Around flats for the shoeaholics.  The sale is on til the end of the month so I suggest you check it out.

Location: 15 Ismail Mohamed St, Borg Jeddah Zamalek 

It has been a while I have written something, a long while. I know. But for some reason I was feeling uninspired. That is no longer the case and I am back again! 

Here in Egypt, to be very honest, there are lots of people that start to design or style but very few are truly talented and have the creative eye and a sense of style to create something new and inspiring.  But with that said, I want to bring your attention to an Egyptian girl with great style and crafty hands.  A girl with true potential and her name is Farah El Sayed.  She studied fashion design in London but found her true calling in styling.  I first saw her work a couple of months ago but was lucky enough to spend the day with her last week and she is adorable, sweet and fun but more importantly she understands how to create art through fashion.  I want to share with you some of her previous work so you can get inspired and understand what I mean by creating art through fashion.  

Farah, thanks for bringing back the hope in me that talents will arise, it just takes longer than usual but I guess that just makes finding someone new even sweeter. 

I can't wait to see what you'll do next! 

Styling: Farah El Sayed

Photography: Batool Al Daawi

Model: Noor El Sayed

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