Review: Marni x H&M Launch in Cairo

May 26, 2012 //
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You must be thinking didn’t Marni x H&M launch a couple of months ago? Yes, it is late to arrive in Egypt but that is due to our fabulously amazing customs bureau.  But the collection has finally arrived, or at least some of it, and is available starting today at City Stars.  

So my views on the collection are as follows.  My favorite items from the collection have to be the jewelry.  If you know Marni, the brand, you know that they make the coolest jewelry ever, or at least so I think.  While you can’t really compare the two, I definitely loved what was created for the H&M line.  From color blocked bangles, fun necklaces to layer on top of each other to even a large paillette bib collar, you’ll be lucky if you get your hands on any of these items because they sell out the fastest.  As for the clothing, there are some pieces I like such as the polka dot swimsuit, the mixed print maxi dress, the brocade skirt, the polka dot coat and the leather camel & gray top.

Here are my pics for the launch! I suggest you head over to H&M City Stars, more items will continue to come in, try everything on and see what suits you best.

A happy shopper showing me her purchase! 

The Fashion Studio

May 21, 2012 //
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There is a lot of creative talent in many of us that needs to be nurtured with education and experience.  I have faith in the fashion industry in Egypt, always have.  But we are only just beginning our development. With educational collectives like The Fashion Studio, that build a strong foundation, the journey will be robust and inspirational.

Now you must be wondering what is The Fashion Studio?  It is “a collective of industry professionals (including Bosaina II and Hassan Hassan), offering a series of courses that allow students to build industry-grade portfolios as well as giving them the opportunity to showcase and feature their work to a variety of brands, blogs and magazines”.  Upon visiting The Fashion Studio, I have experienced first hand courses and outlines similar to those of top international fashion schools applying valuable methods to organizing research, sourcing visual information, and preparing students for opportunities in the fashion world.  

I was really impressed after visiting cycle 1 of the fashion styling course. If you are interested in Fashion Styling, there are only two remaining sports in cycle 3 starting June 4th.  There are other courses available such as Fashion Illustration, Fashion Photography, Fashion Business, and Fashion in Media.  Check out their Facebook page and website for all necessary information. 

But of course, the work created by the students had to be shared with our fans!  What do you think? Awesome, right?

Wardrobe staples

March 21, 2012 //
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Have you ever wondered what are the wardrobe essentials? The second episode of “The Fashion Show” on disalata.com talks about the most important items in your wardrobe, where to find them in Egypt, how to style them in different looks and how to take the looks from day to night.  With many tips throughout this show is informative and a great start to the show that will become Egypt’s fashion guide!

We would like to shout out a special thanks to all stores that lent us merchandise that made this episode possible!  Thanks to H&M, Karen Millen, French Connection, Max & Co., Burberry, Charles & Keith, Nuniz and Beymen.  

 

Style-Treasure Exhibition

March 14, 2012 //
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Egypt’s first online retailer, Style-treasure.com, is hosting its first exhibition this Saturday, for one day only, at Sofitel Gezira.  The exhibition will feature brand new collections from the pan Arab designers stocked on the online portal.  Not only will local designers be present but also designers will be flying in from Jordan, Beirut and Dubai.  To top it all off, Yousra the Egyptian actress, will be opening the exhibition for all you fans out there!

The exhibition will not only have a free gift wrapping corner for all your Mother’s Day gift purchases but will also offer giveaways for those who spend more than LE 2,000. 

Here are some pictures of what you may find around the exhibition! I am sad I won’t be there but enjoy and shop lots!

Location: Sofitel Gezira

Hours: 12 pm til 9 pm

The Amina K. SS12 Fashion Show

March 13, 2012 //
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Amina K.’s SS12 launch event was yesterday and here is my review.  I loved that the venue was laid back and not an uptight runway with annoying bleacher like seats.  The tables were decorated with threads found throughout the theme of the collection campaign, which I fell in love with when I first saw it in January.  The back wall at Left Bank was taken over by the designer for a mini shop ‘n shop. 

The collection was colorful with lots of floral prints and newly introduced silhouettes.  Most of the slouchy jersey was accented by gold woven cotton trims. My favorites have to be the multi-layered shirts and the flirty blouses. You can never not notice the ease and flexibility of the Amina K. brand and her clothing.  Overall, one of her best collections yet! 

Below are the pics of the event. Mabrouk Amina!!

Amina K.’s SS12 Launch

March 7, 2012 //
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The talented Amina K. is launching her Spring/Summer 2012 collection this coming Monday, the 12th of March, at Left Bank.  The collection titled “Connecting threads” is inspired by the fascinating, multi-cultural world we live in today; translating into multi layered clothing and designs.  As in every Amina K. collection, her love of matching unconventional prints, colors, styles and fabrics is apparent. 

Throughout the collection you will find new silhouettes with an elegant yet trendy look combining soft chiffon or slouchy jersey with stiffer fabrics such as woven cottons and linen in a balance of colors such as petrol and magenta, light shades of green and peach with bright blues and reds. 

One of our favorite items of the collection are the Multi Layered Shirts, which were inspired by a deconstructed shirt project Amina worked on when studying fashion in university.  After playing around and combining two shirts into one, the end result is a piece that can be worn in endless ways.  While this collection is a more modernized one for Amina K. she still manages to remain true to her identity, maintaining an ethnic look with Egyptian rug materials mixed with floral and color washed printed chiffon. 

At the event you will be able to view the full collection during the fashion show, which starts at 8 P.M. and buy the newest items at her shop in shop. 

We will be there covering the event so make sure to come say Hi! See you there. 

PS.  Here is an exclusive Sneak Peek of the collection 

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