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Salma El Sayed, Asma El Husseini and Basma El Bittar are the brains behind 3al Canvas – an up and coming creative brand with an original name. These three art majors and friends introduced Cairo to the brand with a collection of beach bags, but this is only the beginning.  After talking to Asma, one of the founders, she shared with me their interesting ideas moving forward from creating beach mats to pillows in fun prints to t-shirts with artistic slogans and illustrations. 

The collection of beach bags already launched, are not your ordinary plastic beach bags that your mother used to carry Banana Boat sunscreen in or that you see all over the place in floral prints, but canvas bags printed with different fashion illustrations drawn by each of the founders. From the varied collection one can detect a sense of youthfulness while maintaining an air of femininity. They are approximately 40cmx40cm with colorful trims and bright inside linings. The one feature in particular that makes these bags even more to die for, are the chunky ropes handles.  Manufactured locally at Masna3 Lotfy, the quality is unmatched and carries the proud 100% made in Egypt.

Here are our favorites!

The bags will soon be available on style-treasure.com & are also available at Art Café in Maadi.

3al Canvas on Facebook

You must be thinking didn’t Marni x H&M launch a couple of months ago? Yes, it is late to arrive in Egypt but that is due to our fabulously amazing customs bureau.  But the collection has finally arrived, or at least some of it, and is available starting today at City Stars.  

So my views on the collection are as follows.  My favorite items from the collection have to be the jewelry.  If you know Marni, the brand, you know that they make the coolest jewelry ever, or at least so I think.  While you can’t really compare the two, I definitely loved what was created for the H&M line.  From color blocked bangles, fun necklaces to layer on top of each other to even a large paillette bib collar, you’ll be lucky if you get your hands on any of these items because they sell out the fastest.  As for the clothing, there are some pieces I like such as the polka dot swimsuit, the mixed print maxi dress, the brocade skirt, the polka dot coat and the leather camel & gray top.

Here are my pics for the launch! I suggest you head over to H&M City Stars, more items will continue to come in, try everything on and see what suits you best.

A happy shopper showing me her purchase! 

Amina K.’s SS12 launch event was yesterday and here is my review.  I loved that the venue was laid back and not an uptight runway with annoying bleacher like seats.  The tables were decorated with threads found throughout the theme of the collection campaign, which I fell in love with when I first saw it in January.  The back wall at Left Bank was taken over by the designer for a mini shop ‘n shop. 

The collection was colorful with lots of floral prints and newly introduced silhouettes.  Most of the slouchy jersey was accented by gold woven cotton trims. My favorites have to be the multi-layered shirts and the flirty blouses. You can never not notice the ease and flexibility of the Amina K. brand and her clothing.  Overall, one of her best collections yet! 

Below are the pics of the event. Mabrouk Amina!!

I don’t know if you have already heard but I have become a part of a video magazine called disalata.com that just launched its website!  Today, disalata.com will be starting with 8 kickoff shows hosted by 8 different presenters covering a variety of topics, including me, covering fashion in Egypt of course. 

“The Fashion Show”, my show on disalata.com, will be the ultimate guide to your shopping experience in Egypt.  With smart tips on how to shop in style on a budget, behind the scenes with Egypt’s up & coming designers, full coverage of fashion events around Egypt and all the fashion knowledge you can take in, “the Fashion Show” will be your go to fashion video source. 

Just like this blog, to keep in Egypt’s fashion loop, tune into “The Fashion Show” every other Saturday, right here and on disalata.com.

Below is our first episode covering Cairo’s Fashion Nights featuring me and our guest presenter, Mostafa Tonbol, designer of Bourjwah.  Let me know what you think! 

Guess what! Vogue America just published an article in its March issue, one of the most important issues of the year, on the evolution of fashion in North Africa and the Middle East and I was featured in it.  It is amazing news that I had to share with my fans! Click on the image to enlarge and enjoy the article. 

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